BRING BACK THE SUN: Agritourism on the Farm

2023 Great Lakes Lavender Growers 8th Annual Meeting

~ Mark Your Calendar for Our *In-Person* Meeting! ~
Saturday, March 4th, 2023

Location: James B. Henry Center for Executive Development, 3535 Forest Rd., Lansing, MI

Conference Registration Fees:
Individual Registration Rate: $75 each
Farm Rate for 2 or more: $65 each

A Special Thanks to our Sponsors:

Keynote Speaker
"Capitalizing on Emerging Trends: Opportunities to Grow Your Agritourism Venture"

Dr. Stacy Tomas
Oklahoma State University

Stacy Tomas is a leading expert on agritourism in the United States.  She is a faculty member of the School of Hospitality and Tourism Management at Oklahoma State University and regularly advises nature-based tourism and agritourism entrepreneurs. She is especially skilled at addressing the practical concerns and issues that concern entrepreneurs. Stacy has more than 15 years’ experience working with small businesses, landowners, farmers, communities and the tourism industry to develop and promote sustainable tourism in rural areas as a means for community and economic development.

ITINERARY (more details to come)

Saturday, March 4th, 2023

Continental Breakfast and Networking

Welcome and Program Overview

Keynote Speaker: Dr. Stacy Tomas, "Capitalizing on Emerging Trends: Opportunities to Grow Your Agritourism Venture"

"Cultivating the Experience", Mary Rottschafer, The Critter Barn, Zeeland, MI

Janice Bensen, President, Michigan Agritourism Association

Agritourism on the Farm Panel

Danielle Lee, Indigo Lavender Farm

Bill Mansfield, Lavender Hill Farm

Melissa Schooley, Apple Hill Lavener, Windham Centre, Ontario.

Discussion Breakouts

Announcement of Contest Winners and Closing Comments


The Lavender Creative

What’s up your creative lavender sleeve? Show us! Bring your most creative lavender products sold by your business to demonstrate your creativity and distinctiveness. We’ll display your products for all to see and select the ‘most creative’ by the end of the conference day. Bring one sample of your product to the conference and leave it with the staff at the check-in desk. Be sure to place a tag on it with your farm name so we can return it to you.


Let's Get Cooking

Bring your favorite lavender recipes to share! We want to see what culinary madness you have cooking so we can all benefit. Just email you’re your recipe to Wynne Wright ( and she will compile them into a digital format so all can share. Send your recipe (non-PDF) in a Word document. Deadline to be included in the recipe collective is Feb 26.


2023 Annual Photo Competition

We all know lavender farming is hard, and sometimes, dirty work…but the rewards of the beauty can’t be beat. It’s that time of the year again when we get to bask in the beauty of your lavender farm. Share a photo of the beauty you have cultivated with us by entering the 2023 annual photo competition. All you have to do is to send a photo of your farm to by Feb 26th. We’ll do the rest. Be sure you send your name, farm name, and address so they can be labeled correctly.


James B. Henry Center for Executive Development

3535 Forest Rd., Lansing, MI

This year our meeting will be held at the James B Henry Center for Executive Development. The Henry Center has served as Michigan State University’s primary home for professional and executive education for over 20 years. The Center has established itself within the educational meetings market as an expert in meeting technology and provides abundant resources to deliver a quality experience. It is adjacent to the Candlewood Suites Hotel which make parking and maneuvering seamless.


Candlewood Suites

3545 Forest Rd., Lansing, MI
(517) 351 – 8181

With its modern rooms and ample square space, Candlewood Suites is an excellent choice for lodging while in Lansing. Parking is complimentary, and guests will enjoy their rooms being only minutes from the Henry Center which is next door. There is wireless internet and a newly renovated fitness center for your use while a guest at the hotel.

$95 per night is the rate for a studio suite and $135 for a one bedroom suite. When you call to make reservations be sure to inform them you are a participant in the Great Lakes Lavender Growers conference, by giving them the block code ‘LAV’ to get this special rate. A limited number of rooms are available at these prices. The deadline to book your room at this rate is February 4, 2023.