Jim Morford of Morford Lavender Farm

Keynote Speaker, March 6th
"The Basics of Lavender Plant Propagation"

Jim Morford
Morford Lavender Farm
Kanopolis, Kansas

Jim has spent decades as an educator, pastor, denominational leader, healthcare  administrator, apiarist, and lifelong lover of horticulture.
“For the past 9 years my wife, Wanda, and I have been involved in growing and propagating lavender.  As a life-long learner, I have always  been encouraged and inspired by new adventures in any area of life, and  have been inspired as to how lavender and other herbs can enhance the potential health of honey bees and all pollinators.  Combining my varied past has inspired me to combine my long years of propagating plants with my new interest in lavender to focus on propagating lavender.  It is my goal at this point in my life to share my interest and knowledge of lavender and propagating lavender with others that they can enhance their own disease-free operation, and also help to prevent the infusion of outside plant diseases into ones’ own operation.  I am a charter member of the US Lavender Growers Association.  I presently serve on the Education and Research, and the Nominating Committees of the Association, and am just completing my 2 year term as Vice-President of USLGA, and have served two terms on the Board of Directors.”

Keynote Speaker, March 7th
"Should you Become a Distiller, and What Does It Take to Do It Right?"

Sandra Shuff
Evening Light Lavender Farm
Deer Park, Washington

Sandra Shuff is a trained Distiller, Aromatherapist and Educator.   She uses a holistic approach incorporating Essential Oils into health and well-being.  At Positively Aromatic she distills 52 different botanicals including those provided by her certified organic forest for steam distillation of Douglas Fir, Ponderosa Pine, White Spruce and Yarrow.  Hydrosol is distilled as a primary product in her distillery in copper alembic stills.  This low temperature, slow process allows the larger molecules to release and come through the distillation process to produce a high-quality Artisan Hydrosol and Essential Oils.  As owner and operator of a 50-acre USDA Certified Organic farm and forest she has a unique opportunity to grow, harvest and distill multiple aromatics in one location. Sandra’s farm, Evening Light Lavender Farm, grows approximately 24,000 lavender in 44 varieties, a field of rose geranium and various herbs for distillation. She is a Regional Director for the National Association of Holistic Aromatherapists (NAHA) and a Regional Director for the United States Lavender Growers Association (USLGA) and on the Board of the Washington Lavender Association (WLA). She is often a speaker at USLGA national conferences, holds workshops on distillation, the business of lavender, Agritourism, Essential Oil Safety, Hydrosols and other classes at her farm.  Additionally, she has given back in her service on teams to Guatemala, South Africa, Morocco and Mozambique since 2005.


Due to the changes we have made to stay safe yet still engage with each other, this year we have changed our process of registration. We ask that you register and pay for the conference at the same time rather than our previous custom of paying on the day of the event. This means that when you register and pay you will need to have a credit card ready for payment. We are unable to accept cash or checks this year. This year registration is being handled by MSU Extension. When you click on the registration link, you will be directed to their secure website. Once you have completed the registration form, you will receive a confirmation via email that you may use for tax purposes. We hope this process makes this transaction as straightforward as possible.


To join this year’s virtual conference, you will need to download Zoom, a free web-based software. To download Zoom visit https://zoom.us. We highly recommend testing Zoom before the conference.

Testing Your Connection and Audio Prior to the First Session
The URL below will be for testing your equipment. For technical assistance please contact the Michigan State University Distance Learning Help Desk at (844) 678-6200 (24/7 support).

  1. Click on the following link: https://zoom.us/test 
  2. You will be prompted to download and run the Zoom application if you have not already done so. If you have already downloaded the Zoom application, you will be prompted to open the application.
  3. Test your audio by clicking on the Test Speaker You can adjust your volume level by sliding the volume bar. If you have any difficulty hearing the audio make sure the correct audio device is selected from the drop-down menu. When you are done testing your sound close to the Settings window and Leave the meeting.
  4. Test your microphone by clicking on the Test Microphone

Need Help?

If you need technical support during the conference, please contact the MSU IT Service Desk toll free at (844) 678-6200. Indicate you are contacting them regarding the MSU Extension-Lavender conference.


If you cannot hear other participants in a Zoom meeting, follow these steps to troubleshoot the issue.

  • Ensure your speaker is turned on (on your computer). If you see the speaker icon in the top-left corner is turned off (could possibly be bottom right), tap it to turn on your speaker.
  • Increase the volume on your mobile device using the volume buttons or notification panel. Even if the speaker is turned on in Zoom, your device’s volume might be set to mute or vibrate only.


Saturday, March 6, 2021

9:00 - 9:15

Main Stage: Welcome and Program Overview: Wynne Wright

9:15 - 10:30

Main Stage: “The Basics of Lavender Plant Propagation”, Jim Morford, Morford Lavender Farm, Kanopolis, KS

10:35 - 10:45

Main Stage: USLGA Report on Varieties: Wynne Wright

11:00 - 11:15

Main Stage: Greenstone Farm Credit

11:20 - 12:45


Room A

Propagating Breakout - Online Round Table Discussion
• Facilitator: Jim Morford

Room B

Plant Varieties Breakout - Online Round Table Discussion
• Facilitator: Wynne Wright

Room C

Manufacturing and Packaging Breakout - Online Round Table Discussion
• Facilitator: Kathryn Samel

Room D

Newbies Just Beginning Breakout - Online Round Table Discussion
• Facilitator: Kim Hansen

Room E

Social Media/Marketing Break-Out - Online Round Table Discussion
• Facilitator: Danielle Lee

Room F

We’re Cooking Now!: Culinary Lavender – Online Round Table Discussion
• Facilitator: Kim Benz

Room G

Shipping and Customer Service - Online Round Table Discussion
• Facilitator: Steve Teets

12:45 - 1:00

Closing Comments for Day 1 and Visit Resource Center

Sunday, March 7, 2021

2:00 - 2:10

Main Stage: Welcome and Program Overview: Wynne Wright

2:10 - 3:30

Main Stage: “Should you Become a Distiller and What Does It Take to Do It Right?”, Sandra Shuff, Evening Light Lavender Farm, Deer Park, WA

4:30 - 4:40

Break and Visit Exhibit Alley and Resource Center

4:40 - 5:50


Room A

Distillation Breakout - Online Round Table Discussion
• Facilitator: Trish Dennis

Room B

Social Media/Marketing Breakout - Online Round Table Discussion
• Facilitator: Danielle Lee

Room C

Processing Hacks for Small Growers - Online Round Table Discussion
• Facilitator: Cheryl Quinn

Room D

Farm Events - Online Round Table Discussion
• Facilitator: Bill Mansfield

Room E

Factors Impacting Winter Survival - Online Round Table Discussion
• Facilitator: Anita Buehner

Room F

Farm-Made Lavender Products - Online Round Table Discussion
• Facilitator: Anita Meyer

Room G

Production and Packaging of Retail Products - Online Round Table Discussion
• Facilitator: Kathryn Samel

5:50 - 6:00

Photo Contest Winners, Evaluations and Closing Comments